Developer Marketing Crash Course: A 5-Day Email Course on Using Education-First Marketing to Attract and Retain Engaged Developers (without annoying them)
The simple path to a minimum-effective dose marketing strategy
My name is Kenny. I've been a developer for 10 years, and in DevRel for 2. I know how developers think, how to reach them, and why they use products. And now, I want to share everything I know with you.
Understand how developers think (and why standard marketing tactics fall flat)
How and why to use educational content to build trust with developers
A proven framework to attract, educate, and retain developers
Cut through the noise and get the most effective, easy-to-execute strategies for getting more developers to use your product (while telling everyone they know about you)
Want to make sure this free email course is worth it before you sign-up?
Here's everything that's inside:
Day 1: Discover how to effectively engage developers by understanding their mindset, avoiding common marketing pitfalls, and adopting strategies that resonate with their technical needs and community valuesDay 2: Learn how to harness educational content as a key marketing strategy, building trust and product adoption among developers by aligning with their love for learning and offering practical solutions to real-world problemsDay 3 Discover how to enhance product adoption and user satisfaction by focusing on exceptional developer experience (DX), leveraging insights and strategies to streamline the developer journey and foster a deeper connection with your productDay 4 Uncover the strategic power of educational email courses in developer marketing, offering a unique combination of engaging, interactive learning and audience growth, while establishing your product as a valuable solution in the developer communityDay 5: Explore effective strategies to reach and engage developers, from leveraging events and content marketing to fostering exclusive communities, ensuring a continuous cycle of attraction, education, and retention for a thriving developer ecosystem
Woop! The first lesson of The Developer Marketing Crash Course is on its way to your inbox.
Within the next minute or two, you're going to get an email from me (Kenny).This email contains instructions to get started with my Developer Marketing Crash Course, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)